Did you know there is a brewer that crafts premium sake in Oregon? Here is a photo (with quite the wow-factor!) of one of the offerings from Sake One - a premium Junmai Ginjo sake made from aquifer-purified Oregon rain!
We are re-doing the Imagine Group website and planning to infuse it throughout with dynamic photography created by the Imagine Photographics team
. On our home page slide show, we want to be able to show not only the cool products we make for our clients, but also include some images showing Imagine Group's facility and our brand's "personality". Since we are all about our relationships with clients, our shot list to accomplish this goal contained a lot of what we call 'staff in action' photos, including this one of our showroom.
Just a glance at this image tells you a lot about how we operate, doesn't it? Plus it has a lot of action in it, to keep it interesting. That's the magic of Steve's photography.
Now that we have a little collection of images like this, it's easy to whip them out when other needs arise, like needing a cover image for our Facebook page's new Timeline view, or a new print ad we need. Investing the time and money in creating a good library of custom images gives your marketing team the tools they need to hit home runs for your business' goals.
Want to discuss what it would take to get you the images you need? Call us at 541.345.9131 or if you'd rather, you can just fill out our online form to request more information.
Photography for Websites -- Stock Images or Real People?
In this era of message bombardment, genuine brand imagery is vital to attracting new customers and retaining customer loyalty.
Custom photography for SELCO Credit Union in Bend, Oregon
Manufacturers wanting to promote their product would never think of using stock photos of a similar but different product. Custom product photography of their actual product itself - perhaps a “knock-out” image (with no background) photographed in a studio, or perhaps photos of the product in use – is vital to the company’s marketing efforts.
Generic Stock Photography
For imagery that is not product-specific, such as photography for service businesses, cheap, easily accessible stock photography is tempting. And it is used abundantly. You may see the same generic smiling lady with a headset, or the same pretty sunset, on more than one company’s advertisements or website. This is not a recipe for generating customer loyalty.
I recently came across a report on head to head study of a website using custom photography vs. the same website page featuring nice looking stock photography. This A/B test tracked the time visitors spent on the page, the click through rates, and the all-important conversion rate. The results were surprising, even to someone like me who is very familiar with the awesome imagery that a commercial photographer can create. The custom photo generated 35% more people signing up for a free consultation.
That’s some pretty powerful ROI results for custom photography!
Another issue that comes up with photography for websites in particular, is the need for imagery in the strongly horizontal proportion of what is often referred to as a web banner or a web header. These header images set the tone for the whole page and are a very valuable opportunity to convey information about your brand. If your website is designed to have images in the header, custom photography depicting your organization, your staff and the actual people and places you serve, is well worth investing some of your marketing dollars into.
Here are some horizontal header images shot for SELCO Credit Union’s website with art direction by Bell + Funk. The imagery, depicting that actual places they serve, not only conveys the feeling of their brand, but will be recognizable to many clients and prospects visiting the site and will reinforce the knowledge that SELCO is a trustworthy local brand.
To see more photography for website headers, check out another recent blog post highlighting website photography for wealth management firm, Sittner & Nelson.
To discuss your website photography needs, call us (541.345.9131) or request an estimate online.
The Ford Family Foundation, founded in 1957 by Kenneth and Hallie Ford of Roseburg Forest Products, helps a number of worthy causes, and provides hundreds of scholarships each year to students from Oregon and Siskiyou County CA. Some of their current scholarship recipients agreed to participate in a photo shoot to help the Foundation amass imagery that can be printed onto free standing vertical banners. These banner stands will be used in the Foundation's recruiting efforts and in events held throughout the year for recipients.
Photographers Steve and Jacob created a Photoshop template in the proportions that the finished images needed to be when printed on vertical banners. The camera was then tethered to a laptop in the field so images could be viewed on a large screen immediately as they were captured. With Imagine Group's Graphic Artist, Sasha providing art direction, subjects, angles and props could be adjusted and each image could be instantly checked against the template proportions and adjustments made in real time, so that the images being collected were exactly what was needed for the final use planned for them.
The much-loved public art installation of David Joyce's photo sculpture out at the Eugene Airport is back! Originally created in 1989 from a series "fly-in" photo shoots to which the public was invited, these 170 cut-to-shape photographic images have been lovingly renovated and reinstalled in the upper concourse hallway. Have you noticed that Garrison Keillor, who happened to be in Eugene during one of the fly-ins, is one of the flyers among the locals?
The flyers are back in the air! Here's Kasey Joyce, artist and widow of David Joyce, the photographer, supervising the re-installation.
Kernutt Stokes CPAs and Business Consultants recently moved to a new headquarters, and rebranded with the help of Cappelli Miles. It was time for new imagery of the partners and managers... and traditional, stuffy corporate portraits would clearly not do. What they wanted was a set of professional but relaxed photos that also capitalized on the environment in the new office space. This shot fits the bill, don't you think?
Ever wondered what it's like on a photography shoot with the Imagine Photographics team? Check out our video page - the 4-minute "Meet Steve Smith" and for some insight into the people-skills that are needed in good corporate portraits, check out the 1-minute video called "Personal Chemistry: Beyond the Technical in Photography".
We all love new high-tech toys, especially when they make it easier to do our job to the utmost. That's what we've found with Imagine Photographics' new iPad. These new-ish Apple tablet style devices are light-weight and easy to hold, and sport a gorgeous 9.7" high resolution color screen. Here's a client using the iPad on a location shoot for some architectural imagery.
For years we've had a state-of-the-art real-time link up from the digital camera to a computer monitor so clients can see the photo on a big screen seconds after it's been shot. It's really awesome. Think of how much more you can discern when looking at a photo sized to fill a computer monitor compared to squinting at that little 3 inch screen on the back of a camera. And there's no waiting for the photographer to upload the images from a memory card or process the images in any way. He shoots it and it appears on the big screen. Presto!
Seeing it big lets you know exactly what adjustments need to be made, and seeing it big right away, while the shoot is happening, makes for a highly efficient way to get the best possible photo. Seeing the image big right away lets you make adjustments to your model or your product or to re-style any aspect of the shot. No second round of photos needed. No need to come back for another try at getting the perfect shot. You leave your photo shoot knowing you've gotten just the shot you need.
But all that technology used to require that the client be positioned behind the monitor where they could see the shots enlarged as they were happening. And sometimes being behind the monitor on its mobile cart or behind the laptop screen is not the best vantage point for what's going on in the studio or on location at a photo shoot. The iPad solves all that for an even better art-directing experience. Now with the bright portable iPad screen tethered wirelessly to the camera, clients can hold the iPad in their hands as they roam anywhere around the shoot, and see both the shots the camera is getting and see the subject matter from whatever angle is most advantageous. It adds a lot of flexibility. And it's really fun and cool too!
The first few clients who've gotten to use our iPad in this way have raved about how much easier it is for them to collaborate with the photography process and give direction to the photographers. And everyone likes a new toy!
A great photo is a huge part of a great ad. Here are three recent ad campaigns featuring local people and places photographed by the amazing Steve Smith. I've given you several "raw" photos, several partially laid out "comps" and some of the beautiful finished ads created by 3 talented local marketing agencies. If you want to see more of Steve's people, product or architectural photography, visit our online portfolio. But the online portfolio only shows a small fraction of his work, so you can also email him to set up a personalized showing of photos in the same vein as a photography project you have coming up.
Art directors and graphic designers love our capability to tether the camera to the computer so you can see the shots as they are made, cropped down to exactly the proportions you need for your ad layout. And since we love high-tech tools so much, we also have a wirelessly linked iPad so you can walk around at the shoot holding the images in your hand. It's very cool.
This campaign created by Funk Levis and Associates for Home Federal Bank, highlights HomeFed clients who are local business owners (shot in the studio) and their place of business (shot onsite obviously). Do you recognize Michael Phinney from Full City Coffee, Sandy & John from Mezza Luna Pizzeria and their lovely Crescent Village location or Mark and Alan from Eugene Toy and Hobby?
This campaign was created by Cawood Communications for Willamette Valley Cancer Center's Believe Institute. The ads were created from a beautiful series of portraits of Stacie Sisk who told her family's story in a weekly blog on WVCI's website.
This campaign was created by Cappelli Miles for EWEB, to promote energy savings. Once the message is determined, Cappelli Miles begins the design phase with the creation of a "comp", a graphic layout in which a photo will need to fit. The proportions of the photo area determine how the art director and the photographer shoot the model and format the image. Later they lay in and finalize the ad copy.
Do you recognize any of these smiling faces?