For more information, give us a call at 541.485.2994, or use our handy online form.
This set of non-retractable banner stands for the UO Office of Research, Innovation and Graduate Education used a single photo displayed across multiple banners, to highlight the many disciplines that are housed synergistically in the new state-of-the-art $65 million Robert and Beverly Lewis Integrative Science Building. Pretty cool, eh?! To see more ideas of how businesses and organizations use free-standing marketing graphics, visit our online portfolio of banner stands.
Guerrilla marketing extraordinaire!
Take a simple sign, a great social media publicity strategy and a little legwork, and you can create a really excellent bang for your marketing buck. The Eugene Area Chamber of Commerce has been doing just that in their efforts to publicize their annual B2B Expo this Thursday from 4 to 7:30 at the Lane Events Center.
The Chamber had Imagine Graphics make this simple one-color corrugated plastic sign for them a few weeks in advance of their Expo. Imagine Group is registered as an exhibitor at the Expo, so when Kim from the Chamber came to pick up the sign from us, she gathered us all outside for a quick photo. Then she posted it on the Chamber's Facebook page. Voila! Over the following days, Chamber staffers visited other Chamber member exhibitors with sign in hand and coaxed them into having their picture taken as well. (Pictured above clockwise from top left: Imagine Group, Sweet Life Patisserie, the Hilton Hotel and Convention Center, and Saif Corporation. More recent shots of different businesses can be viewed on the Chamber's Facebook page.)
Having a fresh, interesting member photo to post to Facebook every couple of days is a fabulous win-win publicity strategy. The photos appear in the News Feeds of the over 1000 people who follow the Chamber on Facebook. The member-exhibitors get free publicity for their business, the photography visits help the Chamber build personal relationships with members, and the Expo itself gets publicity, drawing more attendees to register for early-bird pricing and making the whole event more successful. Brilliant! And fun.
Want to learn more about unconventional marketing ideas? You might be interested in reading What is Guerrilla Marketing? or looking at the photos of 15 Dramatic Guerrilla Marketing Campaigns (if you can wade through all their distracting ads at the top).
Want to see more examples of the ways businesses use signage to get their message out? Wander around our online portfolio of signs and graphics or check out our Marketing that Inspires blog. And watch for our brand new website coming soon with even more photos and ideas for how businesses and organizations effectively communicate with commercial photography, vehicle graphics and signage extraordinaire.
Want to get a quote on using signs and graphics for your own guerrilla or conventional marketing campaign? Give us a call at 541-485-2994 or use our online Request an Estimate form. We'd love to help you be creative and get your message out.
And don't forget to do what the sign says and Come See Us at the Expo this Thursday. Our team has cooked up a booth activity that is sure to get you smiling and we can't wait to hand you the controls and watch the fun. :)
Our staff has a great sense of humor and likes to work hard and have fun too. Here's a little 14 second video that I shot on Saturday morning. Three members of our production team were here working on the Olympic Trials for Track and Field signage. Seven hundred signs and over 700 banners that need to be finished soon for the start of the big event next week! It's fun to have such a big order to work on.
I (Erika) was here having a meeting with my new marketing intern and we started to get bleary-eyed from looking at the computer together. So we took a break and wandered downstairs to see what they guys were doing. Jeffrey (Production person extraordinaire) asked if we wanted to see the big over-the-street banner he had just finished sewing the hems on and adding the grommets to. Of course we said yes.
This 4 1/2' high by 35' wide vinyl banner was already all rolled up and ready to be picked up by the installer. Jeffrey has determined that the fastest (and most amusing!) way to unroll a banner is to unfurl it in one smooth movement on our big, long production tables. Since this was an extra long banner, he took a running start and I grabbed the camera and video-taped it for your viewing pleasure. It's pretty silly and fun. But that's part of what makes working at Imagine so enjoyable - we like to have fun. So, without further ado, here is "The Olympic Sport of Banner Unrolling". Enjoy!
This particular banner will be installed on the Portico at the Hilton, welcoming the athletes and visitors as they pull into the Hilton driveway.
Ever wondered where boulevard banners come from and what processes are used to make them? Well, here's a little behind-the-scenes photo essay showing some of the steps that are occurring as we produce the 678 double sided pole banners for the local organizing committee of TrackTown12, the US Olympic Trials for Track and Field.
AHM Brands was hired by the TrackTown12 organizing committee to design the banners and signage. This year's designs are sleek, classy and colorful. The AHM design team took full advantage of the canvas available and designed each matched pair of boulevard banners as one integrated design.
Without further ado, here are some pictures:
It is rare that an event reserves ALL the light posts that have banner stanchions around town. These stanchions have been added piecemeal over time by different entities and therefore they each have unique specifications for width and length and even the diameter of the pole that the pole pocket has to fit over.
We have made and hung pole banners for many years on the Ferry Street Bridge and other locations around town, but this set of banners has required a whole new level of documentation, mapping, etc. A big credit goes out to Calvin Brawner of Oregon Track Club who mapped the pole banner sites all around town. Then Imagine's very own organizational wizard, Dagmar, took Calvin's maps and specifications of what designs were going on which poles, and translated that all into accurate work orders for our production crew. It's a BIG job when there are 678 banners in multiple designs and sizes.
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