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This morning the Willamette Valley American Marketing Association hosted a Java Talk on Extending Your Brand with Social Media. Our Pres, Chris Meeker facilitated. The group discussed a wide range of topics on how to maximize the benefit your business can get from using Facebook, Twitter, and other areas of electronic and social media. Here are some points from the lively discussion:
Use social media as one more way to connect with potential or current clients. It's an addition to your web site, print ads, sponsorships, etc.
Go where your clients are. Start with the social media site that your clients use the most. Then you can add the second most popular site as you become more comfortable with the medium.
Cross pollinate frequently:
Imagine Group Great Giveaway Game:
Remember, people are reading even if they never post. Seeing posts from you and others is why they read.
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