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We've always loved the Ford Transit for its cute size and its shape that offers a great "canvas" for vehicle graphics wraps. And now they've come out with an ALL-ELECTRIC plug-in Ford Transit! Hope to see many more of these coming through our shop and out on the road in the coming months.
EWEB is (understandably) excited about the development of electric vehicles and is getting in the act by adding this eye-catching, non-polluting little truck/van to their fleet.
A great photo is a huge part of a great ad. Here are three recent ad campaigns featuring local people and places photographed by the amazing Steve Smith. I've given you several "raw" photos, several partially laid out "comps" and some of the beautiful finished ads created by 3 talented local marketing agencies. If you want to see more of Steve's people, product or architectural photography, visit our online portfolio. But the online portfolio only shows a small fraction of his work, so you can also email him to set up a personalized showing of photos in the same vein as a photography project you have coming up.
Art directors and graphic designers love our capability to tether the camera to the computer so you can see the shots as they are made, cropped down to exactly the proportions you need for your ad layout. And since we love high-tech tools so much, we also have a wirelessly linked iPad so you can walk around at the shoot holding the images in your hand. It's very cool.
This campaign created by Funk Levis and Associates for Home Federal Bank, highlights HomeFed clients who are local business owners (shot in the studio) and their place of business (shot onsite obviously). Do you recognize Michael Phinney from Full City Coffee, Sandy & John from Mezza Luna Pizzeria and their lovely Crescent Village location or Mark and Alan from Eugene Toy and Hobby?
This campaign was created by Cawood Communications for Willamette Valley Cancer Center's Believe Institute. The ads were created from a beautiful series of portraits of Stacie Sisk who told her family's story in a weekly blog on WVCI's website.
This campaign was created by Cappelli Miles for EWEB, to promote energy savings. Once the message is determined, Cappelli Miles begins the design phase with the creation of a "comp", a graphic layout in which a photo will need to fit. The proportions of the photo area determine how the art director and the photographer shoot the model and format the image. Later they lay in and finalize the ad copy. Do you recognize any of these smiling faces?
Here are some little metal signs with a great story. The Washington Dept of Fish and Wildlife needed an outdoor-durable sign to explain to visitors to the Elwha River, what that odd looking thing out in the river is. In case you're wondering, it's a "weir" which is a floating fish trap that allows biologists to collect data that is used to help preserve the fish during dam removal and monitor the fish restoration efforts. Read more about this effort and see some awesome photos of the many species of salmon and other fish they've caught, monitored and released, on the WA DFW blog.
Hot off the press this summer is a book by UO authors called Small Business Smarts: Building Buzz with Social Media. The authors interviewed Imagine Group VP, Erika Leaf as well as people from lots of other local businesses including Cafe Yumm, Hartwicks, CD World, King Estate, Dutch Bros, Laughing Planet and Marche on their social media strategy. If you're wanting to jump-start your business' social media presence, the local connections will make the topic come alive. Check it out and tell us what you think.