Shooting with Eugene Photographer Steve Smith
I have headed up Imagine Group's marketing efforts for many years. In that time, I have overseen the development of many beautiful postcards, ads, and web pages. I have worked with the excellent graphic artists and copywriters, and had great outcomes. And still, there is something uniquely thrilling about getting to be the "art director" of a photo shoot.
Watching Steve and Jacob work seamlessly with barely a word, to move equipment and props around in the studio to get the light just right is always impressive. Watching Steve get that gleam in his eye when he thinks of something that would improve the shot and then seeing him rapidly shift his vantage point or the lens he's using or whatever, is like watching creativity itself. And just being in that dark, somewhat mysterious space of the photography studio and watching the images appear on the laptop screen only seconds after they've been shot, so we can make minute adjustments right away, is so very cool. Magic happens, and I get to be a part of it. There's nothing quite like it.
This is a behind the scenes glimpse at a shoot Steve did for me recently. We drove our newly wrapped Imagine Fleet Graphics vehicle right into the studio and Anne was our model for the day. Below is the shot we ended up with, that we now have on our website and in our showroom and the ad that just came out in Blue Chip. Pretty sweet, huh?!
And here are a few other behind-the-scenes peeks into the photography studio during a shoot.
The first is from a shoot we did for Burley, of their cool new cargo trailer, the Travoy. Don and Jamie from Cappelli Miles were the art directors there. The second is a shoot for Dari Mart, with art direction by Cawood Communications. Lots of teens, kids, and adults were enjoying milk, egg nog, ice cream cones and banana splits that day! It's never a dull moment over there at the studio.
Having professional photography as the "feedstock" for our marketing efforts has dramatically improved how we are able to present ourselves to the world. And who knew getting the photos made would be so much fun!