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We all love new high-tech toys, especially when they make it easier to do our job to the utmost. That's what we've found with Imagine Photographics' new iPad. These new-ish Apple tablet style devices are light-weight and easy to hold, and sport a gorgeous 9.7" high resolution color screen. Here's a client using the iPad on a location shoot for some architectural imagery.
For years we've had a state-of-the-art real-time link up from the digital camera to a computer monitor so clients can see the photo on a big screen seconds after it's been shot. It's really awesome. Think of how much more you can discern when looking at a photo sized to fill a computer monitor compared to squinting at that little 3 inch screen on the back of a camera. And there's no waiting for the photographer to upload the images from a memory card or process the images in any way. He shoots it and it appears on the big screen. Presto!
Seeing it big lets you know exactly what adjustments need to be made, and seeing it big right away, while the shoot is happening, makes for a highly efficient way to get the best possible photo. Seeing the image big right away lets you make adjustments to your model or your product or to re-style any aspect of the shot. No second round of photos needed. No need to come back for another try at getting the perfect shot. You leave your photo shoot knowing you've gotten just the shot you need.
But all that technology used to require that the client be positioned behind the monitor where they could see the shots enlarged as they were happening. And sometimes being behind the monitor on its mobile cart or behind the laptop screen is not the best vantage point for what's going on in the studio or on location at a photo shoot. The iPad solves all that for an even better art-directing experience. Now with the bright portable iPad screen tethered wirelessly to the camera, clients can hold the iPad in their hands as they roam anywhere around the shoot, and see both the shots the camera is getting and see the subject matter from whatever angle is most advantageous. It adds a lot of flexibility. And it's really fun and cool too! The first few clients who've gotten to use our iPad in this way have raved about how much easier it is for them to collaborate with the photography process and give direction to the photographers. And everyone likes a new toy!
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